Saurabh
Kakade

About

For a decade I've started with a human problem technology overlooks and asked what an existing technology could do about it: the LiDAR in recent iPhones as free “eyes” for the blind, AI as a free braille translator, a public blockchain as a safe house for censored journalism. I was on the concept team each time, then in the making, finding the studios and engineers and working with them until it shipped. The part I care about most comes last: cutting the idea down until a stranger cares.

By day I'm a Creative Strategist at Meta Creative Shop in San Francisco, helping some of the largest brands in consumer tech, automotive and finance build the systems and tools behind their creative strategy and find their footing in creative automation, and working on the datasets and evaluation frameworks that teach generative models what great creative looks like. Around that work I build with the newest agentic tools and keep them sharp, and I judge and enter Meta's hackathons. This year that meant a feature for one of Meta's apps, built as a working install on a phone rather than a deck, without writing the code by hand. It's a good time to be a creative with an antenna for people who can now also build the thing.

Originally from India, built across four countries and six cities: Pune, Berlin, Prague, Paris, Munich, Hamburg, and now San Francisco. Recognized at Cannes Lions, D&AD, The One Show, Webby, Red Dot, and ADC.