METER Group
2019
Made in Fukushima
A 296-page book made from rice straw
Disaster, recovery, and resilience — written on rice straw grown on decontaminated fields.
Core concept team. Then the making: the rice-straw paper, the book and the film, with the paper makers, designers and film crews.
Made withMETER Group, The University of Tokyo, Fukushima Saisei, Moby Digg, Nick Frank · with Franz Röppischer, Lorenz Langgartner · and 24 others
- Year
- 2019
- Client
- METER Group
- Role
- Creative, Serviceplan Innovation
- Also on
- Behance ↗
01
Problem
Eight years after the 2011 nuclear disaster, rice grown in decontaminated Fukushima fields still carried a radioactive stigma. The fields had recovered; the perception hadn't.
02
Idea
Make the book of Fukushima out of Fukushima. Use straw harvested from the decontaminated fields as the paper — a physical artifact that is itself proof of safety.
03
Execution
296 pages of photography, interviews, and generative data visualization, printed on paper milled from local rice straw. The book is the argument it makes.
04
Impact
ADC Grand Prix (Design). One Show Gold. Sent to decision makers in the environment and food industries.
Recognition
ADC Deutschland
Grand Prix · Design (2020)
ADC Deutschland
Gold ×3 + Silver ×3 · Design, Corporate Publishing, Data Visualisation (2020)
ADC Annual Awards
Gold ×2 + Silver + Bronze ×4 · Special Format, Publication Design (2020)
One Show
Gold · Design + Silver ×2 + Bronze ×2 (2020)
Red Dot
Best of the Best · Publishing & Print (2019)
Clio
Gold · Design (2019)
iF Design
Gold · Publishing (2020)
AIGA
50 Books | 50 Covers (2020)
Cresta
Gold ×3 + Silver ×2 · Print, Art Direction, Brand Purpose (2020)
New York Festivals
Silver + Bronze ×3 · Artistry & Craft, Brand Design, Innovative Tech (2020)
London International Awards
Gold + Silver ×2 + Bronze · Editorial, Art Direction, Sustainable, B2B (2019)
Andy Awards
Gold · Craft (2020)
Mobius Awards
Silver · Production Design (2020)
AME Awards
Bronze ×2 · Print Medium, Design (2020)
Cannes Lions
Shortlist ×2 · Design, Print & Publishing (2019)
Full credits27 credited +−
Creative direction & concept
- Alex Schill · Chief Creative Officer, Serviceplan Group
- Franz Röppischer · Creative Director, Serviceplan Innovation
- Lorenz Langgartner · Creative Director, Serviceplan Innovation
- Saurabh Kakade · Creative Producer, Serviceplan Innovation
- Eduardo Alvarez · Art Director, Serviceplan Innovation
- Carolina Soto · Junior Copywriter, Serviceplan Innovation
Photography & concept
- Nick Frank · Photographer
Design (Moby Digg)
- Maximilian Heitsch · Creative Director / Managing Director
- Gabriela Baka · Lead Designer
- Sebastian Haiss · Information Designer
- Ricardo Abbaszadeh · Designer
Client and partners
- Dr. Colin Campbell · VP Environment, METER Group
- Christian Hertel · VP Marketing, METER Group
- Scott Campbell · CEO, METER Group
- Kirsten Ralph · Marketing Manager, METER Group
- Julia Mumford · Marketing Manager, METER Group
- Kersten Campbell · Marketing, METER Group
- Dr. Masaru Mizoguchi · Head of Global Agricultural Sciences, The University of Tokyo / Director, Fukushima Saisei
- Yoichi Tao · President, Fukushima Saisei
Production
- Robert Kaminski · Head of Print Production, Serviceplan Solutions
- Quentin Lichtblau · Writer, Freelance
- Johannes Maierbacher · Editor / Producer, Albert Coon
- Andreas Wolf · DoP, Albert Coon
- Rumi Tominaga · Producer, Freelance
- Ivan Kovac · Cinematographer, Freelance
- Yuta Matthew Kato · Producer, SAS Shoot in Japan
- Henning Janzen · Art Director, Freelance (method entry only)