Meltdown Flags

Climate data, redrawn

Glacier retreat, redrawn into the white space of national flags.

Directed the concept and built the system that encodes glacier data into typography.

Year: 2020
Client: METER Group
Role: Creative Direction · Art Direction · Creative Production

Problem

Climate data is loud in scientific journals and silent in everyday life. The IPCC reports don't fit on a phone screen.

Idea

Hide the data in something everyone already recognizes — their nation's flag. Make the white shrink as the glaciers do.

Execution

Hand-sewn protest flags, an interactive site, lenticular exhibition installations, an Instagram AR filter, and a custom variable font (MD-Font) that maps glacier data from 1995 to 2050.

Impact

Picked up by climate movements as a protest object. Cannes Silver (Digital Craft), Webby Gold, D&AD Wood Pencil.

Film

Recognition

Red Dot
Grand Prix + Best of the Best · Brands & Communication (2021)
Cannes Lions
Silver · Digital Craft + 3 Shortlists (2021)
Webby
Gold · Best Use of Data Driven Media (2022)
ADC Annual Awards
Gold · Data Visualisation + Silver ×3 + Bronze (2021)
ADC Deutschland
Gold · Interactive Media + Silver ×3 + Bronze ×2 (2021)
Clio Awards
Silver · Design + Bronze ×3 · Digital/Mobile, Graphic Design, Art Direction (2021)
Andy Award
Gold · Idea (2021)
D&AD
Wood Pencil · Data Visualisation (2021)
One Show
Bronze · Creative Use of Data (2021)
Golden Award of Montreux
Gold · Public Interest (2021)
Deutscher Digital Awards
Silver ×2 · Digital, Content (2021)

Press

DataTypeARClimate

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