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Dot Incorporation

2021

Dot Go

LiDAR-powered accessibility

LiDAR turned into customizable eyes for the visually impaired.

Core concept team. Then the making, as Creative Lead at Hyperinteractive: the app, with its engineers, Dot Incorporation and the film partners.

Made withDot Incorporation, Serviceplan Innovation and Korea, Hyperinteractive · with Franz Röppischer, Lorenz Langgartner, Dieter Pries · and 54 others

Year
2021
Client
Dot Incorporation
Role
Creative Lead, Hyperinteractive
Live
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Also on
Webby ↗Serviceplan ↗

01

Problem

Object-recognition apps for the visually impaired were rigid — they could identify a chair, but couldn't tell you anything useful about it. And accessibility hardware was expensive, owned by few.

02

Idea

Use the LiDAR sensor that ships in recent iPhones as an accessibility primitive. Anyone can already afford it. Anyone can already carry it.

03

Execution

Billed in its Webby and Clio entries as the first object-interaction app for the visually impaired, Dot Go lets users bind detected objects to actions — a STOP sign vibrates, a bus stop reads out its timetable, a painting opens its Wikipedia page. Recognition models, distances, and triggers are all customizable.

04

Impact

Accessibility hardware re-imagined as software, built on hardware millions already own. Cannes Lions Bronze. Clio Gold.

Dot Go
Any object can be connected to any action: if x, then y
Presets for specific objects, places and needs, shared in a growing library
Presets for specific objects, places and needs, shared in a growing library
Customizable for low vision, light sensitivity or colour blindness
Customizable for low vision, light sensitivity or colour blindness
Dot Go
Behind the scenes of the production
Behind the scenes of the production
Dot Go
Dot Go

Demo reel

Recognition

  • One Show

    Gold Pencil · Innovation & Transformation (2023)

  • Webby

    Best Practices · Apps & Software (2023)

  • Cannes Lions

    Bronze · Brand Experience & Activation (2022)

  • Cannes Lions

    Bronze · Digital Craft (2021)

  • New York Festivals

    Gold + Silver ×3 · Digital/Mobile, The Future Now, Avant-Garde (2022)

  • Red Dot

    Gold · Apps + Silver ×2 · Digital Solutions, UX Design (2022)

  • Lovie

    Gold ×3 · UX, Innovation, Wellness (2022)

  • London International Awards

    Silver · Transformative Business Impact + Bronze · Digital (2022)

  • Clio

    Winner · Digital, Mobile & Social Media Craft

Press

Full credits58 credited +

Serviceplan Group

  • Alex Schill · Global Chief Creative Officer
  • Jason Romeyko · Worldwide Executive Creative Director
  • Matthias Harbeck · Chief Creative Officer Germany
  • Michael Wilk · Global Head of Art

Serviceplan Innovation

  • Franz Röppischer · Executive Creative Director
  • Lorenz Langgartner · Executive Creative Director
  • Eduardo Álvarez Lucas · Art Director
  • Sandra Valencia · Copywriter
  • Shruthi Subramanian · Jr. Copywriter
  • Kai West Schlosser · Jr. Art Director
  • Rohil Borole · Jr. Art Director
  • Dennis Fritz · Director and Motion Designer
  • Kevin Lausen · DoP and Motion Designer
  • Aušrinė Kurgonaitė · Creative Intern
  • Camille Nizet · Creative Intern
  • Thinh Nguyen · Creative Intern
  • Mirjam Olga Strzata · Creative Intern
  • Yago Guimaraes · Creative Intern
  • Raquel Vega · Creative Intern
  • Yamen Ibrahim · Creative Intern
  • Lorenzo Colnaghi · Creative Intern
  • Anastasiia Cherniavska · Creative Intern
  • Reinier Wortman · Creative Intern
  • Changkyu Ku · Creative Intern

Serviceplan Korea

  • Julia Kang · CEO & Managing Director
  • Kwangjae Lee · Executive Director
  • Junghwan Choi · Senior Account Manager
  • Bern Huh · Account Manager
  • Jihyun Seo · Art Director
  • Jiho Ahn · Associate Art Director
  • Yunjung Chae · Copywriter

Dot Incorporation

  • Eric Ju Yoon Kim · CEO
  • Ki Sung · CTO
  • Jae Seong Joo · CDO
  • Ahrum Choi · Director of Social Impact

Hyperinteractive

  • Dieter Pries · Innovation Director
  • Pavel Larionov · Creative Technologist
  • Saurabh Kakade · Creative Lead
  • Andrii Narinian · iOS Engineer
  • Alexander Soroka · Deep Learning Engineer
  • Alexander Patuk · Full Stack Mobile Developer
  • Karolina Woźnicka · QA

salty.fruits

  • Imad El Rayess · Creative Producer

Paulus Co., Ltd.

  • Kyungsin Kim · Producer
  • Saffaan Qadir · Director
  • Hee Won Han · Assistant Director
  • Yongsang Cho · Cinematographer
  • Handong Ryu · Production Assistant

Saliya Projects

  • Saliya Kahawatte · Consultant
  • Jacqueline Schottes · Creative Director

Dexxit

  • Florian Beijers · Consultant

Freelance

  • Lennert Schrader · Motion Designer
  • Niklas May · Creative Technologist
  • Ying Quan Tan · iOS Engineer
  • Heiko Steudten · DoP
  • Jung in Park · Consultant
  • Mouna Nifter · Consultant
  • Inês Ayer · Developer
LiDARARAccessibilityAI
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