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Ravensburger

2018

Fittle

The first 3D-printed braille puzzle

Fittle

Each piece forms both the word and the shape of the object.

Year
2018
Client
Ravensburger
Role
Creative Direction · Art Direction · Creative Production

01

Problem

Most blind and visually-impaired children in India don't learn braille at home — the educational tools are too expensive, too dull, or both.

02

Idea

A puzzle that teaches by touch. Each piece carries the braille for a letter; assembled, the pieces spell the word and form the shape of the object.

03

Execution

3D-printed pieces — affordable to produce, easy to ship as files. Distributed free through 176 local centers across India.

04

Impact

A literacy tool delivered as a toy. A 3D printer file became a national program.

Film

Recognition

  • Cannes Lions

    Bronze · Cyber (2018)

  • D&AD

    Wood Pencil · Direct (2018)

  • ADC Global

    Silver · Product Design + Merit ×2 · Innovation, Design (2018)

  • London International Awards

    Bronze · Product Design (2018)

  • Eurobest

    Bronze · Healthcare + Shortlist · Innovation (2017)

  • Clio Awards

    Shortlist · Product Design (2018)

Press

3D PrintAccessibilityProduct
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