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Ravensburger × L V Prasad Eye Institute

2018

Fittle

The first 3D-printed braille puzzle

Each piece forms both the word and the shape of the object.

Core concept team. Then the making: art direction, with the puzzle designers and partners, from the pieces to the film.

Made withRavensburger, L V Prasad Eye Institute, Serviceplan Health & Life · with Christoph Bohlender, Franz Röppischer, Lorenz Langgartner · and 8 others

Year
2018
Client
Ravensburger × L V Prasad Eye Institute
Role
Creative, Serviceplan Innovation
Also on
D&AD ↗Ads of the World ↗Serviceplan ↗

01

Problem

In India, 22 million people are blind or visually impaired, and most are unemployed because they can't read braille — the educational tools are too expensive, too dull, or both.

02

Idea

A puzzle that teaches by touch. Each piece carries the braille for a letter; assembled, the pieces spell the word and form the shape of the object.

03

Execution

3D-printed pieces — affordable to produce, easy to ship as files. Distributed free through 176 local centers across India.

04

Impact

A literacy tool delivered as a toy. A 3D printer file became a national program.

Feel the shape, read the word: one braille letter on each piece
Feel the shape, read the word: one braille letter on each piece
Part of the collection: pig, boat, fish, crown, key, violin, rocket, mouse, cloud
Part of the collection: pig, boat, fish, crown, key, violin, rocket, mouse, cloud
At L V Prasad Eye Institute: a fish puzzle, and the 3D printer that makes it
At L V Prasad Eye Institute: a fish puzzle, and the 3D printer that makes it
Learning by touch: fitting the pieces together
Learning by touch: fitting the pieces together
In use: the fish puzzle in a classroom
In use: the fish puzzle in a classroom

Recognition

  • Cannes Lions

    Bronze · Cyber (2018)

  • D&AD

    Wood Pencil · Direct (2018)

  • ADC Global

    Silver · Product Design + Merit ×2 · Innovation, Design (2018)

  • London International Awards

    Bronze · Product Design (2018)

  • Eurobest

    Bronze · Healthcare + Shortlist · Innovation (2017)

  • Clio Awards

    Shortlist · Product Design (2018)

Press

Full credits12 credited +

Serviceplan (Munich / Health & Life / Innovation)

  • Alexander Schill · Global Chief Creative Officer
  • Matthias Harbeck · Managing Partner
  • Mike Rogers · Creative Partner (Health & Life)
  • Christoph Bohlender · Creative Director (Health & Life)
  • J Jackson · Creative Concept (Health & Life)
  • Sven Hartmann · Senior Art Director (Health & Life)
  • Franz Röppischer · Creative Director (Innovation)
  • Lorenz Langgartner · Creative Director (Innovation)
  • Saurabh Kakade · Art Director (Innovation)
  • Pedro Nogueira Gropo · Junior Art Director (Innovation)
  • Dennis Fritz · Senior Motion Designer (Innovation)

Film

  • Chris Hirschhäuser · DoP
3D PrintAccessibilityProduct
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