Serviceplan × Moby Digg
2019
Generative Design Workshops
Designers set the rules; the machine draws
A hands-on workshop that flips the designer's job — instead of making the artwork, you set the rules and let the system generate it.
Co-facilitated with Moby Digg (Maximilian Heitsch & Korbi Lenzer), for Serviceplan.
- Year
- 2019
- Client
- Serviceplan × Moby Digg
- Role
- Co-facilitation · Curriculum
01
Premise
As tools automate more of design, the craft moves upstream — from drawing the output to designing the system that draws it. The designer becomes a curator: set the style, the rules and the constraints, then let the machine explore.
02
Format
A hands-on session — participants define rules and frameworks, then use generative, code-driven tools to make visual output they couldn't have drawn by hand, and take it home printed on a T-shirt.
03
On the road
Run at creative festivals across four cities — ADC Europe Festival in Barcelona, Forward Festival in Hamburg and Munich, and Ad Black Sea in Tbilisi — under the banner 'Generative Design, Processing the Future.'
04
Why it matters
Roomfuls of designers left thinking in systems, not just artboards — a hands-on nudge toward the shift the whole field is now living through.
