Indorse
2019
Indorse
Generative identity for a decentralized network
A generative identity system for a decentralized reputation network — visuals that evolve with each member.
Art direction and creative production within Serviceplan's Innovation (IO) team, alongside Moby Digg.
- Year
- 2019
- Client
- Indorse
- Role
- Creative Direction · Art Direction · Creative Production
01
Problem
Indorse is a blockchain-based professional platform — a secure, non-biased, free-of-charge way for people to build and share professional and social skills. It needed an identity that didn't look like every other Web3 startup.
02
Idea
An identity built from basic geometric shapes — an abstraction of 'IND' — anchored by a logo that reads as both a trophy for skill validation and the letter I.
03
Execution
A generative system turns each member's validated skills into a unique, evolving pattern — 'each of us is unique, colorful and different' — with custom typography, a geometric icon set, and three brand films, each telling the authentic story of a different skilled person.
04
Impact
An identity that is the product. The brand updates itself.
