Every Freedom Grams pack contains the exact amount of grams of cannabis that people are currently in prison forenhancing the importance of their unique stories. The colours remind us of the characteristic prisoner uniforms, combined with the dominant grey tones of the prison building itself. The website grid is based on the prison bars, also used on the packaging, which structure the displayed content.

Fighting cannabis criminal injustice down to the very gram.

Campaign website: https://www.freedomgrams.org

Read our Forbes interview by Amanda Siebert here.

Client:
Aroya

Partner:
Serviceplan Group

Contribution:
Concept Development

Year:
2022