About me 👀

I'm Saurabh, a Creative Director/Strategist originally from India and currently based in Germany. At Meta’s Creative Shop, I have the privilege of using my creative and strategic thinking to bring ideas to life across the entire Meta apps and services portfolio.

As a kid I was always looking inside broken things to see how they work and try to fix them or, even better, repurpose the parts to create something new. Till today, my innate curiosity drives me to learn, invent, explore and study.

My professional journey has taken me through four countries and five cities, providing me with a global perspective on creativity. My passion for technology drives my work, seamlessly merging human insights with cutting-edge technologies like AI, blockchain, 3D printing, XR, and more. Presently, I'm exploring creative efficacy in social media campaigns to GenAI's potential for advertising to Metaverse of things, and I'm incredibly excited about the future.

Being an immigrant myself, I'm dedicated to supporting young and diverse creatives by sharing the knowledge and expertise I've gathered along my journey. Feel free to connect with me on LinkedIn or Instagram.

For everything else, new opportunities, collaborations, reach out at hello.saurabh.work@gmail.com.

View CV

Experience

2022 - Current
Creative Director & Strategist
Meta (formerly Facebook), Hamburg

2021 - 2022
Creative Lead
Hyperinteractive Studio, Hamburg

2017 - 2020
Multidisciplinary Creative
Serviceplan Munich

2018 - 2019
Workshop Facilitator

2015 - 2017
Junior Art Director
Jung von Matt Hamburg

2014
Art Director - Intern
Young & Rubicam Berlin

2014
Art Director - Intern
Young & Rubicam Prague

2014
Art Director - Intern
Ogilvy Paris

Education

2020
Leadership Academy
Rare with Google
Virtual

2013 - 2014
Art Direction Diploma Program
Miami Ad School Europe
Germany

2009 - 2012
Bachelors in Applied Arts
Abhinav Kala Mahavidyalaya
India

2008 - 2009
Fine Art Foundation Course
Bharati Vidyapeeth's College of Fine Arts
India

Skills

Awards

2023

Cannes Lions
Bronze · Digital Craft · Freedom Grams

Webby
Gold · Best Social Impact Campaign · Freedom Grams

D&AD
Bronze · Direct · Freedom Grams
Bronze · Packaging Design · Freedom Grams
Bronze · Branding · Freedom Grams

New York Festivals
Gold · Cannabis Branding · Freedom Grams
Bronze · Avant-Garde/Innovative · Freedom Grams

ADC 102nd Annual Awards
Silver · Design for Good · Freedom Grams
Bronze · Typography · Freedom Grams

Clio
Gold · Creative Commerce · Freedom Grams
Gold · Design: Direct Marketing · Freedom Grams
Silver · Direct: Use of Product · Freedom Grams
Bronze · Creative Use of Data · Freedom Grams
Bronze · Design: Packaging · Freedom Grams

Clio Health
Grand Prix · Design · Freedom Grams
Gold · Design · Freedom Grams
Bronze · Public Relations · Freedom Grams

Epica
Silver · Brand Identity · Freedom Grams

London International Awards
Bronze · Ambient & Activation · Freedom Grams

ADC Deutschland
Silver · Graphic Design · Freedom Grams
Silver · Packaging Design · Freedom Grams
Bronze · Interface Design · Freedom Grams
Bronze · Brand Design · Freedom Grams

and more…

2022

Cannes Lions
Bronze · Digital Craft · Freedom Grams
Bronze · Brand Experience & Activation · Dot Go

Clio Cannabis
Grand Prix · Social Good · Freedom Grams
Silver · Brand Design · Freedom Grams

New York Festivals
Gold · Digital/Mobile · Dot Go
Silver · Digital/Mobile · Dot Go
Silver · The Future Now · Dot Go
Silver · Avant-Garde/Innovative · Dot Go
Silver · Direct · Freedom Grams
Silver · Design · Freedom Grams
Silver · Cannabis · Freedom Grams
Bronze · Purpose · Freedom Grams
Bronze · Package & Product Design · Freedom Grams

Eurobest
Bronze · Design · Freedom Grams

Webby
Gold · Best Use of Data Driven Media · Meltdown Flags

Red Dot
Gold · Apps · Dot Go
Silver · Digital Solutions · Dot Go
Silver · Interface & User Experience Design · Dot Go
Gold · Website · Freedom Grams
Silver · Creative Use of Data · Freedom Grams
Silver · Cause Marketing Campaign · Freedom Grams

London International Awards
Silver · Transformative Business Impact · Dot Go
Bronze · Digital · Dot Go

Lovie
Gold · Best User Experience · Dot Go
Gold · Experimental & Innovation · Dot Go
Gold · Wellness & Lifestyle · Dot Go
Silver · Art Direction · Freedom Grams
Bronze · Website · Freedom Grams
Bronze · Website · Freedom Grams

and more…

2021

Cannes Lions
Silver · Digital Craft · Meltdown Flags
Bronze · Digital Craft · Dot Go
3x Shortlists

Andy Awards
Gold · Idea · Meltdown Flags

Clio Awards
Silver · Design · Meltdown Flags
Bronze · Digital/Mobile · Meltdown Flags
Bronze · Graphic Design · Meltdown Flags
Bronze · Art Direction · Meltdown Flags

ADC 100th Annual Awards
Gold · Data Visualisation · Meltdown Flags
Silver · Integrated · Meltdown Flags
Silver · Out of Home · Meltdown Flags
Silver · Online · Meltdown Flags
Bronze · Design for Good · Meltdown Flags

One Show
Bronze · Creative Use of Data · Meltdown Flags

ADC Deutschland
Gold · Interactive Media · Meltdown Flags
Silver · Digital Product · Meltdown Flags
Silver · Digital Craft · Meltdown Flags
Silver · Graphic Design · Meltdown Flags
Bronze · Print · Meltdown Flags
Bronze · Promotion · Meltdown Flags

D&AD
Wood · Data Visualisation · Meltdown Flags

Deutscher Digital Award
Silver · Digital · Meltdown Flags
Silver · Content · Meltdown Flags

Golden Award of Montreux
Gold · Public Interest · Meltdown Flags

2020

ADC 99th Annual Awards
Gold · Interactive · Dot Translate
Gold · Brand/Communication Design · Dot Translate
Gold · Special Format · Made in Fukushima Book
Gold · Publication Design · Made in Fukushima Book
Silver · Interactive · Dot Translate
Silver · Publication Design · Made in Fukushima Book
Bronze · Publication Design · Made in Fukushima Book
Bronze · Advertising · Made in Fukushima Book

New York Festivals
Grand Prix · Positive World Impact: Empowerment – Dot Translate
Gold · Positive World Impact: Empowerment – Dot Translate
Silver · Social/Environmental Good – Dot Translate
Silver · Artistry & Craft in Advertising – Made in Fukushima Book
Bronze · Artistry & Craft in Advertising – Made in Fukushima Book
Bronze · Brand Design > Books – Made in Fukushima Book
Bronze · Innovative, Technology – Made in Fukushima Method

AIGA Award
Winner · 50 Books | 50 Covers – Made in Fukushima Book

ADC Deutschland
Grand Prix · Design – Made in Fukushima Book
Gold · Design Discipline – Made in Fukushima Book
Gold · Design Discipline > Book – Made in Fukushima Book
Gold · Corporate Publishing – Made in Fukushima Book
Silver · Corporate Publishing > B2B – Made in Fukushima Book
Silver · Data Visualisation – Made in Fukushima Book
Silver · Design Craft – Made in Fukushima Book

Andy Awards
Gold · Idea – Dot Translate
Gold · Reset – Dot Translate
Gold · Craft – Made in Fukushima Book

Ad Stars
Grand Prix of the Year · Human Rights – Dot Translate
Silver · Innovation – Dot Translate
Silver · Interactive – Dot Translate
Silver · Branded Information Videos – Dot Translate
Bronze · Interactive Craft – Dot Translate
Bronze · Interactive – Dot Translate
Bronze · Innovative Use of Technology – Dot Translate
Crystal · Communication Design – Dot Translate

One Show
Gold · Design – Made in Fukushima Book
Silver · Print – Made in Fukushima Book
Silver · Design – Made in Fukushima Book
Silver · IP & Products – Dot Translate
Bronze · Print – Made in Fukushima Book
Bronze · Health & Wellness – Made in Fukushima Book
Bronze · Digital Craft – Dot Translate
Bronze · Health & Wellness – Dot Translate

iF Design Award
Gold · Publishing – Made in Fukushima Book
Design Award · User Interfaces – Dot Translate

AME Awards
Bronze · Print Medium – Made in Fukushima Book
Bronze · Design Discipline – Made in Fukushima Book

Mobius Awards
Gold · Healthcare Products – Dot Translate
Silver · Production Design – Made in Fukushima Book

Cresta Awards
Gold · Digital Design – Dot Translate
Gold · Creative Technology – Dot Translate
Gold · The Future – Dot Translate
Gold · Use of AI – Dot Translate
Gold · Healthcare, Devices – Dot Translate
Gold · Print Design – Made in Fukushima Book
Gold · Art Direction – Made in Fukushima Book
Gold · Brand Purpose – Made in Fukushima Book
Silver · Outstanding Art Direction Print – Made in Fukushima Book
Silver · B2B, Direct – Made in Fukushima Book

2019

London International Awards
Gold · Editorial Design - Made in Fukushima Book
Silver · Art Direction - Made in Fukushima Book
Silver · Sustainable Design - Made in Fukushima Book
Silver · Direct Marketing (B2B) - Made in Fukushima Book

ADC Europe
Gold · Spacial/Experiential Design - Dot Mini
Silver · Integration & Innovation - Dot Mini

Red Dot Awards
Grand Prix · Digital Innovations - Dot Translate
Best of the Best · Publishing & Print - Made in Fukushima
Red Dot · Health Solutions - Dot Translate

Clio Awards
Gold · Design - Made in Fukushima Book

Cannes Lions
Bronze · Digital Craft - Dot Translate
Bronze · Design - Dot Mini
Shortlist · Design - Made In Fukushima Book
Shortlist · Print & Publishing - Made In Fukushima Book
Shortlist · Innovation - Made In Fukushima Method
Shortlist · Innovation - Dot Translate
Shortlist · Sustainable Development Goals - Dot Translate
Shortlist · Digital Craft - Dot Translate
Shortlist · Health & Wellness - Dot Translate
Shortlist · Mobile - Dot Mini

D&AD
Graphite Pencil · Creativity for Good - Dot Mini
Graphite Pencil · Digital Design - Dot Mini
Graphite Pencil · Product Design - Dot Mini
Wood Pencil · Creativity for Good - Dot Mini

One Show
Gold Pencil · Design - Dot Mini
Gold Pencil · Health & Wellness - Dot Mini
Gold Pencil · Health & Wellness - Dot Mini
Gold Pencil · Health & Wellness - Dot Mini
Gold Pencil · Intellectual Property - Dot Mini
Merit · Radio & Audio - Too Many T's Featuring Alexa

ADC 98th Annual Awards
Gold · Innovation - Dot Mini
Gold · Design for Good - Dot Mini
Gold · Product Design - Dot Mini
Gold · Product Design - Dot Mini
Silver · Consumer Electronics - Dot Mini
Bronze · Interactive - Dot Mini

New York Festivals
Gold · Package & Product Design - Dot Mini
Silver · Avant-Garde/Innovative - Dot Mini
Silver · Avant-Garde/Innovative - Dot Mini
Silver · Digital - Dot Mini
Silver · Digital - Dot Mini
Bronze · Audio/Radio - Too Many T's Featuring Alexa

Andy Awards
Gold · Innovation - Dot Translate & Dot Mini
Gold · Idea - Dot Translate & Dot Mini
Gold · Craft - Dot Translate & Dot Mini

Ad Stars
Grand Prix · Interactive - Dot Translate & Dot Mini
Gold · Design - Dot Translate & Dot Mini
Gold · Education - Dot Translate & Dot Mini
Gold · Innovation - Dot Translate & Dot Mini
Gold · Mobile - Dot Translate & Dot Mini
Silver · Design - Dot Translate & Dot Mini

Annual Multimedia Awards
Gold · Tool - Dot Translate & Dot Mini

Cresta Award
Grand Prix · Digital - Dot Mini & Dot Translate
Grand Prix · Creative Technology - Dot Mini & Dot Translate
Grand Prix · The Future - Dot Mini & Dot Translate
Bronze · Digital - Featuring Alexa
Bronze · Branded Entertainment - Featuring Alexa

2018

Cannes Lions
Gold · Innovation Lions - Dot Inc.
Gold · Health & Wellness Lions - Dot Mini
Silver · Product Design Lions - Dot Mini
Bronze · Cyber - Fittle 3D Braille Puzzle
Shortlist · Mobile Lions - Too Many T's Featuring Alexa
Shortlist · Sustainable Development Goals Lions - Dot Mini
Shortlist · Product Design Lions - Dot Mini

Eurobest Awards
Grand Prix · Innovation - Dot Inc.
Innovation Award · Dot Mini
Gold · Healthcare - Dot Mini
Silver · Design - Dot Mini
Bronze · Design - Dot Mini

Clio Awards
Gold · Innovation - Dot Inc.
Silver · Product Design - Dot Mini
Bronze · Audio Technique - Too Many T's Featuring Alexa
Bronze · Direct - Too Many T's Featuring Alexa
Shortlist · Product Design - Fittle 3D Braille Puzzle

Cannes Young Lions Germany
Winner · Digital

D&AD
Wood Pencil · Direct - Fittle 3D Braille Puzzle

LIA: London International Awards
Gold · Design: Product Development - Dot Mini
Silver · Health & Wellness: Devices & Diagnostics - Dot Mini
Silver · Medical: Devices & Diagnostics - Dot Mini
Silver · The NEW: Technology Development - Dot Inc.
Bronze · Design: Product Design - Fittle
Bronze · Digital: Weird Wonderful Work - Feat. Alexa
Bronze · Health & Wellness: Innovation - Dot Mini

Spikes Asia
Gold · Design: Product Design - Dot Mini
Gold · Healthcare: Product Innovation - Dot Mini
Shortlist · Innovation: Technological Development - Dot Inc.

Red Dot Awards
Red Dot · Communication Design: Music Video - Feat. Alexa

Art Directors Club Global
Silver · Product Design - Fittle 3D Braille Puzzle
Merit · Innovation - Fittle 3D Braille Puzzle
Merit · Design - Fittle 3D Braille Puzzle

2017

Eurobest Awards
Bronze · Healthcare - Fittle 3D Braille Puzzle
Shortlist · Innovation - Fittle 3D Braille Puzzle

AutoVision: Automotive Industry Awards
Gold · Films & Videos - MAN TGE

2016

Cannes Lions
Silver · Cyber Lions - TrueColours by Stabilo

Eurobest Awards
Gold · Innovation Award - TrueColours
Shortlist · Interactive - TrueColours
Shortlist · Web Service - TrueColours

New York Festivals
Finalist · Digital - TrueColours
Finalist · Use of New Technology - TrueColours
Finalist · Business Services - TrueColours

One Show
Silver Pencil · Interactive - TrueColours

2015

Jung von Matt Awards
Gold · Sir John Hegarty's Pick - TrueColours

Cannes Future Lions
Finalist

ADC Deutschland
Gold Nail

Golden Award Of Montreux
Finalist

ADC 94th Annual Awards
Silver Cube

Graphis
Gold · Product Advertising
Merit · Product Advertising

Young Guns
Finalist · Digital
Finalist · Design

Juror

New York Festivals 2023 | Avant-Garde/Innovative, Sports & Students Awards

Ad Black Sea 2023 | Brand Experience & Activation, Digital & Mobile, Media

New York Festivals 2022 | Avant-Garde/Innovative

PHNX Awards 2022 | Creative technology (incl. A/R and V/R)

Eurobest 2021 | Mobile & Digital Craft Jury

ADC Europe: Creative Express 2018, Lisbon | Speaker & Mentor

ADC Europe: High Potential 2018, Barcelona | Speaker & Mentor

Workshop Facilitator

Ad Black Sea, Georgia | Co-Facilitator of Generative Design Workshop 2019

CCP Festival XXI, Lisbon | Co-Facilitator of Generative Design Workshop 2019

Forward Festival, Munich | Co-Facilitator of Generative Design Workshop 2019

ADC Europe | Co-Facilitator of Generative Design Workshop 2018