STABILO
2016
TrueColours
A browser extension for hidden risks in T&Cs
A warning system for hidden risks in online terms & conditions.
Co-created the idea with Eniola Falase. Then the making: art direction, with the developers who built the extension.
Made withSTABILO · with Eniola Falase, Andreas Hilbig, Dieter Pries · and 9 others
- Year
- 2016
- Client
- STABILO
- Role
- Creative, Jung von Matt
01
Problem
Nobody reads online terms & conditions. The cost of pretending to is paid quietly, in surrendered rights.
02
Idea
Bring the highlighter — the analog tool for marking what matters — to the digital page. Crowdsource what to flag.
03
Execution
A browser extension powered visually by STABILO highlighters. Real-time ratings, explainer cards, and crowdsourced annotation surface the clauses that should never have been buried.
04
Impact
Cannes Lions Silver (Cyber Lions). A brand-as-utility play that gave a stationery company a credible voice in digital privacy.
Recognition
Cannes Lions
Silver · Cyber Lions (2016)
Eurobest
Gold · Innovation Award + Shortlist ×2 · Interactive, Web Service (2016)
One Show
Silver Pencil · Interactive (2016)
Jung von Matt Awards
Sir John Hegarty's Pick (2015)
ADC Deutschland
Gold Nail (2015)
ADC 94th Annual Awards
Silver Cube (2015)
Graphis
Gold + Merit · Product Advertising (2015)
New York Festivals
Finalist ×3 · Digital, New Technology, Business Services (2016)
Golden Award of Montreux
Finalist (2015)
Cannes Future Lions
Finalist (2015)
Young Guns
Finalist ×2 · Digital, Design (2015)
Full credits13 credited +−
Jung von Matt/Elbe
- Andreas Hilbig · Creative Director
- Alex Schmid · Senior Art Director
- Saurabh Kakade · Art Director, Idea
- Eniola Falase · Copywriter, Idea
- Vesna Saalmann · Account Director
- Dennis Wendt · Project Manager
- Ulrike Kramer · Producer
Build and production
- Gilg Frick · Technical Concept & Project Management
- Dieter Pries · Coresystem & Extension
- Max Häßlein · Website
- Jan-Hendrik Behne · Motion Graphic Design Director
- Infected · Post Production
- Dederichs Reinecke & Partner · PR Agency